In today’s society, the internet has facilitated widespread access to information, enabling brands to reach larger audiences than ever before. This thesis delves into the impact of brands within the Educational, Medical, and Political sectors and analyzes the repercussions of their decisions on a national scale. These sectors were chosen due to their inherent controversy and the heightened scrutiny faced by key players within them. In an ideal society, the public should be able to have full faith in their educators, healthcare professionals, and politicians, as each is expected to prioritize the common good. However, pervasive misinformation, systemic racism, and power dynamics have bred skepticism among the public. To regain public trust effectively, influential entities within these sectors must strive to generate a positive impact on their target demographics. Viewing community leaders as brands facilitates a more objective assessment and a comprehensive understanding of their societal influence. 

Brands benefit from transparency, allowing their audience to align with their values, creating a more loyal base. This thesis will delve into the lasting impact of messaging and examine how the historical context of the Educational, Medical, and Political sectors shapes their current public perception. It will underscore the necessity of conducting a thorough assessment of societal impact for future considerations. Falling in favor with the public, especially in these more community-based sectors, will ultimately allow brands to grow favorably to society.