A24 X Samsonite

THE ASK: Create a 360 brand collaboration for Samsonite, presented to IRIS Worldwide

THE RESULTS: A multitouch campaign for cinephiles ready to walk the red carpet with their new Samsonites.

MY ROLE: This was an 8-week project under the mentorship of IRIS; I served as the brains of the operation, developing the strategy and supporting the design alongside Art Director Juliette Fields, Copywriter Vijay Isaac, and Motion Designer Zixi Zhang.