Clue X Spotify

THE ASK: Create a collaboration campaign for a game brand

THE RESULTS: Since Hasbro had just relauch the artwork for Clue and the True Crime community has started to gain traction through podcasts this natural pair came together to create an immersive campaign that got their audience excited through multiple touchpoints

MY ROLE: As the Art Director and Strategist for this project, my goal was to get True Crime fans to enter the Clue multiverse by interacting with the latest version of the game through engaging mediums because the genre can be dark, with the amount of violence and cold cases, Clue can bring these fans some lighter fun.