
Cantaritos
THE ASK: Create 2 campaigns for one brand
THE RESULTS: Two culturally relevant campaigns focused on celebrating the connections Mexican Americans have with their culture and Jarritos. Now, as adults, Cantarritos is excited to participate in these special events!
MY ROLE: This project was very exciting for me because I was able to not only Design and Illustrate but also to serve as an SME of sorts. I grew up in Texas and my Minor in Mexican and Latino/a American Studies also helped! I completed these campaigns with the help of the talented Copywriter Muskan Dharani.
THE STRATEGY BEHIND IT ALL






THE START OF CAMPAIGN 1









Jarritos is passing the baton y la botella

THE START OF CAMPAIGN 2











