Twinn
THE ASK: Create a pet adoption site
THE RESULTS: A holistic brand dedicated to fostering connections between people and pets by highlighting shared lifestyle traits and facilitating pet adoption research.
MY ROLE: Strategy, Design, Brand, UI/UX, Art Direction
PROCESS
The goal was to find our unique spot in the pet adoption world. We also noticed from research and word of mouth that many don’t do enough research before inviting a new pet into their lives.
LOGO & MISSION
The Logo is meant to represent how similar pets and pet parents can really be, sharing some of those characteristics. We also rounded out the corners to make the san serif font more inviting.
BRANDING
The integration of custom illustrations and icons reflects our joyful personality as the twinn team. The hand drawn feel alongside our nostalgic color palette reiterates our commitment to connection.
Look & Feel for Socials - The photography and design should be friendly, reflecting twinn's personality and incorporating badges to familiarize followers. Showing pets and parents engaging in activities like sports or relaxing at home reinforces our mission of connecting them based on lifestyle, not just cuteness.
FINAL SITE
Twinn is a platform designed to help people find their ideal pet by connecting them with animal shelters. It offers a personalized quiz that matches users with pets based on their lifestyle preferences. Each pet is assigned badges that highlight key traits, making it easy for users to identify their perfect companion.
Personailzed Quiz - Our quiz was created to facilitate the research process when looking for a future cuddle buddy. The prime focus is that both the pet and parent share similar lifestyle habits that could make or break the relationship.
ADS
The goal of twinn is to create meaningful connections between pets and future parents. Dating apps have become part of the zeitgeist of both millennial and gen z, at twinn we are leveraging this dating language but focusing on the connections that actually matter.
We want to meet future pet parents where they are.
Considering that people go to parks for many reasons, and also there are many cute fur babies there, at twinn we are leveraging the power of FOMO to share our site.
When you subscribe to Twinn, you’ll get to pick from fun merch, toys, or pet accessories delivered to your door every few months. Plus, you can deck out your pet with personality-packed badges as collar medals and snag matching charms for yourself—because who doesn’t want to twin with their furry twin?
