Misfit Market

THE ASK: Create a data-driven copy campaign that will include both out-of-home ads and social media

THE RESULTS: A hideously adorable campaign focused on changing the unrealistic beauty standards that lead to massive amounts of food waste

MY ROLE: Through this project, I utilized my skills in copywriting and social media strategy. I collaborated with designers Sam Zhang and Jiya Ren, as well as strategist Melisa Khan. We worked together as a team and constantly ideated to develop the copy, ensuring that the message of food waste was at the forefront.